Customer service via social is lagging behind
Having surveyed the top 20 players in the international insurance industry, spread across 11 different countries, we have identified a wealth of social media activities. In terms of their respective fan bases, these insurers have grown substantially compared with last year and they also made more active use of social media during the measured period. However, customer recommendations and the customer service offered by insurers leave much to be desired.
Read the conclusions, ranking and more in our Global SoMe magazine 2018.
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